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Seminar Summary
This three-day programme will focus in on an area often only partially considered by many: customer value. Marketing consultants’ talks about “satisfying customers profitably” but if your competitors are doing the same, then your business is not as effective or efficient as it could be. This seminar shows that developing a sustainable competitive advantage must be a major aim of your business.
Customer value will be used as the basis for the development of individual marketing strategies. These, when implemented, will achieve a differential advantage over the competition. Various elements of customer value will be considered and the role that marketing plays within the process will be identified and developed. A variety of marketing activities will be highlighted and evaluated as they relate to delegates’ own contexts. The programme will enable delegates to produce clear and realistic plans of action which can be implemented back at the work-place.
Each day of the programme involves a variety of approaches which includes case studies and self-assessment questionnaires. Group discussion is also encouraged so that delegates can gain from each others’ experiences. Through the use of interactive group activities, participants will be involved in the following:
An evaluation of sources of market information
An analysis of customer expectations
An analysis of both the internal and external factors that affect an organization’s performance
A consideration of various product/pricing/distribution and communication strategies;
The production of a competitive plan: All the above activities will be directly related to individual organizations so that participants will have produced a number of elements of their own specific competitive strategy.
Outline for the Seminar (By the end of Three Days, Delegates will have):
§ Defined the business they are in
§ Defined the products and services that can be offered
§ Understood the concept of marketing and its relevance specifically in their own context
§ Identified the various customers that can benefit from the products/services available and understood the importance of building relationships
§ An understanding of the factors that can influence customer behaviour: organisation structure and the decision making process
§ Identified key competitors
§ Analysed both internal and external environments
§ Prepared a business marketing plan for a particular customer grouping
These core topics will be covered in seminars. You will also have the opportunity to raise any particular issues you'd like to discuss at the event.
Benefits for Delegates and Organisations
This Seminar Strives to Provide a Number of Benefits to Delegates
§ Insights into other participants’ experiences of customers/customer value and marketing
§ The development of marketing research skills
§ The development of relationship building skills and empathy
§ Understanding of a broader philosophy of marketing
§ Increased confidence in producing strategic plans
§ Enhanced personal development
§ Enhanced Career Development
Organisations Will Also Benefit:
§ Insights into participants’ customer needs and expectations
§ The development of approaches to cost effectively target particular customers
§ The development of strategic plans that when implemented provide a competitive edge
§ Development of a customer focused organisational culture/structure
§ The provision of an integrated marketing strategy that has customer value as a focus
Who Should Attend?
§ All those responsible for strategic decision making in industry and commerce.
§ Middle and senior managers of large organizations
§ Owner managers of small and medium sized enterprises
| Date From |
To |
Location |
Fees* |
Status |
Registration |
| 21 November - |
25, November 2010 |
Dubai |
£ 3850.00 |
0 |
 |
*the fee includes seminar material, lunches etc. Accommodations are not included;
therefore delegates have to make their own arrangements. But, if the delegates require any assistance from us, we will be pleased to arrange accommodations for them.
