Contents

Management Decision-Making - Managing for Health

The participants will be introduced several analytical tools that attendees may use to help them make often complex business decisions in a complex environment. They will learn about the challenges of health sectors' executives, developments and trends in health services and sectors, strategic health management and health management strategies in action will be discussed.

Health Marketing Management

The module will provide marketing management tools to MDs and HMs. The MDs and HMs will learn both internal and external marketing techniques to provide the best competitive services to business customers as well as consumers. They will learn in-depth customer relationship and services development techniques. The other main topics covered in this module would be; managing in the markets, services developments, market segmenting management, market positioning management and applications of the best marketing strategies to win the markets in the long run. 

Health People Management

This module concentrates on “Management of people” which plays a key for organisational success. The people are the most complex of all organisational resources to manage. Both theoretical and practical issues of people management in the contemporary competitive economic environment will be discussed and analysed. Human resource strategies would be the focus of this module.

Financial Management and Health Economics

Health financial management methods would be discussed in this module. The MDs and HMs will learn fundamental Understanding the Financial issues in the Health Sector. Managing the Financial Aspects of the Health Sector, Financing and Organizing Health Care and Current Issues in Health Economics will also be the main topics of learning.

Leading International Health Business and Management

This module takes an international perspective on healthcare as a developing business sector considering management and leadership issues of key healthcare systems of developed countries and associated health-related industries. International issues of health care systems will be included such as consumerisation, public participation and managing technologies. This module provides international comparative perspectives on public health issues in developed and developing countries, including key public health challenges, healthcare systems, working of the international health organisations among others.

Who Should Attend

• The program is suitable for all levels of both private and public MDs and HMs involved in the health sectors. 
• The MDs and HMs who have been recently promoted or are soon to be promoted for new management functions.
• The MDs and HMs who have health technical experience but needs management techniques

Benefits of Attending

The MDs and HMEs who are eager to succeed in the health management and health business world; benefit from opportunities existing in the companies they work for or elsewhere, will strengthen their capabilities through this Mini- MBA program.  Best of all, the MDs’ and HMs’ will become better leaders and better decision makers.

Registration

Online Registration is now Available! Choose the dates and locations that most suit you from the table below and click Register.