Executive Mini-MBA in Hospitality and Tourism

About This Training Program

Overview

This Mini-MBA in Hospitality and Tourism management is specially designed and developed for hospitality executives and managers. This is an excellent opportunity for the hospitality executives who are eager to learn hospitality (hotel) management techniques. The executives and managers go through an intensive program which covers main topics of the MBA plan. They will master these techniques through 5 subject areas; Hospitality Management: Challenges for the hospitality managers, Leadership Management for Success, Hospitality and Hotel Marketing Management and Customer Management, Hospitality Service Management and Customer Relations Management and International Hospitality - Strategic Perspective.

Contents

Hospitality Management - Challenges for Managers

  • Understanding the international business and market developments
  • Developing competitive strategies
  • Building competitive advantages &
  • Conducting industry analysis
  • Managing boundaries of the firm
  • Strategy execution, competing in the global markets
  • Strategic planning and decision making and managing the multi-business corporations

Leadership Management for Success

  • Leadership development
  • Leadership skills and development
  • Leadership development
  • Leading successfully for greater results
  • Relationship development with stakeholders

Hospitality Marketing Management

  • Understanding the markets
  • Managing the markets,
  • The products and services developments
  • Market management: segmenting
  • Market positioning management
  • To apply the best marketing strategies to win the markets in the long run

Service Management - Customer Relations Management

  • The CRM and Service Management
  • Understanding and Managing Customers
  • Developing strategies for CRM
  • Implementing CRM Strategies and Systems
  • Evaluating CRM strategies

International Hospitality - Strategic Perspective

  • Understanding the international hospitality Environment
  • Formation and implementation of strategies in the global environment,
  • the building of strategic alliances,
  • negotiation and cross-cultural communication,
  • International human resource management

Who Should Attend

 
  • The programme is suitable for managers or executives from all levels of the management.  
  • This program is designed for busy business managers and executives who have only short time for learning.
  • The managers and executives who have been recently promoted or are soon to be promoted for new functions
  • The managers who have technical experience but needs management and business techniques
  • The managers with non-business and leadership knowledge
  • The managers who are department heads controlling different types of operations.
  • The managers who are looking for greater efficiency and lead their departments more effectively.
  • The managers who eager to learn new business techniques for their businesses operations.
  • The business managers who are interested in updating and refreshing their business knowledge.
  • The executives or managers who need to advance their general management competencies and are interested in investigating how the top managers manage their businesses and how do they become successful leaders.
  • The managers from the public sectors may also benefit by /applying new business, leadership and administrative techniques for their organisations.

Benefits of Attending

Benefits for Attendees

The managers who are eager to succeed in the business world; benefit from opportunities existing in the companies they work for or elsewhere, will strengthen their capabilities through this Mini-MBA seminar International Hospitality Management.  Best of all, the managers will become better leaders and better decision makers. In addition, they will become confident business managers/leaders in this international industry.

Benefits for companies and organisation

The ultimate beneficiaries of this seminar are the hospitality companies and departments themselves. It will provide them; more confident, result oriented and well business and market-oriented managers. These managers will become more goals oriented. They will help the companies to improve their business leadership and business capabilities to achieve greater business results.

Registration

Online Registration is now Available! Choose the dates and locations that most suit you from the table below and click Register.


From To Location Fee Register

The program fee includes lunches, program material (presentations, cases and articles on USBs), coffee/tea etc. (accommodation and transport not included)

This Training Program in Your Company?

By taking into account the company's specific needs, The Management Centre can organise this or any other programs for a group of attendees/executives at a date and location of their choices. For more information, please contact us.



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