Executive Mini-MBA in Media Management

About This Training Program

Overview

This 5 days’ Program provides a unique opportunity for the managers and executives in the media sector those eager to learn media management and business techniques to manage successfully their business operations.

The attendees/managers go through an intensive program which covers the main topics of an MBA plan.

The attendees/managers will master these techniques through 4 modules; Media Strategic ManagementLeadership Challenges in Media BusinessMedia Marketing, and International Media management.

Contents

Module 1: Media Strategic Management 

  • To set competitive goals and make appropriate strategies with media Tools
  • To achieve successful business objectives in the media related areas 
  • To develop competitive strategies
  • To build competitive advantages through Media techniques
  • To conduct industry analysis
  • To execute media strategies
  • To compete in the global media markets
  • To learn strategic planning 
  • To manage the multi-business media corporations.

Module 2: Leadership Challenges in Media Business 

  • To highlight the challenges of leadership in the media sector
  • To become successful leaders what tools and techniques are required.
  • To learn and build leadership strategies
  • To develop effective relationships with superiors and effective relationships with peers
  • To set and achieve business goals

Module 3: Media Marketing

  • To understand their business clients and all types of customers in the media industry
  • To understand their customers better than their competitors - provide managers with a competitive edge in the media industry
  • To win the customers and their markets (ultimately, the companies will gain greater business results) 
  • To develop the right product and service for customers, market segmenting management, market position management,
  • To apply the best marketing strategies to win the markets in the long run. 

Module 4: International Media Management 

  • To manage internationally with success in the media industry
  • To understand the global factors playing a role in international business
  • To find opportunities in global markets
  • To develop international business and management strategies
  • To develop international business models
  • To analysse international markets (strengths and weaknesses of competitors and how to adapt organizational practices)
  • To build strategic alliances, To learn negotiation and cross-cultural communication tactics
  • To management people for international operations (international human resource management)

Who Should Attend

  • This Program is suitable for media related managers or executives from all levels of the management. 
  • This program is designed for busy business managers and executives who have only short time for learning.
  • The managers and executives who have been recently promoted or are soon to be promoted for new functions
  • The managers who have technical experience but needs management and business techniques
  • The managers with non-business and leadership knowledge
  • The managers who are department heads controlling different types of oil and gas related operations.
  • The managers from all type of media companies including TV channels managers

Benefits of Attending

What will this Program do for you?

  • The managers who are eager to succeed in the media business world; benefit from opportunities existing in the companies they work for or elsewhere, will strengthen their capabilities through this Mini-MBA program in Media Management.  
  • Best of all, the managers will become better leaders and better decision makers.
  • In addition, they will become confident business managers/leaders.

What will this Program do for your organisation?

  • The ultimate beneficiaries of this program are the Media companies themselves. It will provide them; more confident, result oriented and well business and market-oriented managers.
  • These managers will become more goals oriented.
  • They will help the companies to improve their media-related business results.

Registration

Online Registration is now Available! Choose the dates and locations that most suit you from the table below and click Register.


From To Location Fee Register
23-09-2019 27-09-2019 Kuala Lumpur 4350 (GBP) Register
14-10-2019 18-10-2019 London 4350 (GBP) Register

The program fee includes lunches, program material (presentations, cases and articles on USBs), coffee/tea etc. (accommodation and transport not included)

This Training Program in Your Company?

By taking into account the company's specific needs, The Management Centre can organise this or any other programs for a group of attendees/executives at a date and location of their choices. For more information, please contact us.



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