Contents

Module 1: Media Strategic Management 

• To set competitive goals and make appropriate strategies with media Tools
• To achieve successful business objectives in the media related areas 
• To develop competitive strategies
• To build competitive advantages through Media techniques
• To conduct industry analysis
• To execute media strategies
• To compete in the global media markets
• To learn strategic planning 
• To manage the multi-business media corporations.

Module 2: Leadership Challenges in Media Business 

• To highlight the challenges of leadership in the media sector
• To become successful leaders what tools and techniques are required.
• To learn and build leadership strategies
• To develop effective relationships with superiors and effective relationships with peers
• To set and achieve business goals

Module 3: Media Marketing

• To understand their business clients and all types of customers in the media industry
• To understand their customers better than their competitors - provide managers with a competitive edge in the media industry
• To win the customers and their markets (ultimately, the companies will gain greater business results) 
• To develop the right product and service for customers, market segmenting management, market position management,
• To apply the best marketing strategies to win the markets in the long run. 

Module 4: International Media Management 

• To manage internationally with success in the media industry
• To understand the global factors playing a role in international business
• To find opportunities in global markets
• To develop international business and management strategies
• To develop international business models
• To analysse international markets (strengths and weaknesses of competitors and how to adapt organizational practices)
• To build strategic alliances, To learn negotiation and cross-cultural communication tactics
• To management people for international operations (international human resource management)

Who Should Attend

• This Program is suitable for media related managers or executives from all levels of the management. 
• This program is designed for busy business managers and executives who have only short time for learning.
• The managers and executives who have been recently promoted or are soon to be promoted for new functions
• The managers who have technical experience but needs management and business techniques
• The managers with non-business and leadership knowledge
• The managers who are department heads controlling different types of oil and gas related operations.
• The managers from all type of media companies including TV channels managers

Benefits of Attending

What will this Program do for you?

• The managers who are eager to succeed in the media business world; benefit from opportunities existing in the companies they work for or elsewhere, will strengthen their capabilities through this Mini-MBA program in Media Management.  
• Best of all, the managers will become better leaders and better decision makers.
• In addition, they will become confident business managers/leaders.

What will this Program do for your organisation?

• The ultimate beneficiaries of this program are the Media companies themselves. It will provide them; more confident, result oriented and well business and market-oriented managers.
• These managers will become more goals oriented.
• They will help the companies to improve their media-related business results.

Registration

Online Registration is now Available! Choose the dates and locations that most suit you from the table below and click Register.