This is one of most demanded Mini-MBA Program in the series of our Mini-MBA Programs. This 5 days’ Program provides a unique opportunity for the managers and executives in the media sector those eager to learn media management business techniques. The managers go through an intensive Program which covers main topics of an MBA plan. They will master these techniques through 4 modules; Media Strategic Management, Leadership Challenges in Media Business, Media Marketing, and International Media management.
Module 1: Media Strategic Management
The managers will learn to set competitive goals and make appropriate strategies to achieve successful business objectives in the media related areas. They will learn competitive business strategies to succeed in the media business world. The main topics in this module are; developing competitive strategies, building competitive advantages, conducting industry analysis, managing boundaries of the firm, strategy execution, competing in the global media markets, strategic planning, and decision making and managing the multi-business corporations.
Module 2: Leadership Challenges in Media Business
The emphasis of this module will be on the challenges of leadership in the media sector. To become successful leaders, managers must have the right leadership know how. This module intends also to provide managers with the advanced leadership skills. The leaders must be dynamic, with a good relationship with superiors and subordinates to achieve best results from multi-business scenarios. The managers will learn skills and strategies to build; technical competence, effective relationships with superiors, effective relationships with peers and to set and achieve business goals.
Module 3: Media Marketing
The main objective of this module is that managers understand their business clients and all types of customers in the media industry. By understanding their customers better than their competitors, would provide managers with a competitive edge in the media industry. They will not only be able to make better decisions but also to win the customers and their markets. Ultimately, the companies will gain greater business results. The main topics covered in this module would be; managing the media markets, the right product and service developments, market segmenting management, market position management, to apply the best marketing strategies to win the markets in the long run.
Module 4: International Media Management
The media industry is a global industry. The managers must be fully equipped with the international business know-how. The impact of global changes plays a vital role in the decision-making process of many corporations. The leaders of the firms must be aware of the international environmental factors affecting their corporations to make appropriate decisions. In this context, the managers will learn approaches to use strategy as its unifying theme to explore the global media business. By examining and investigating comparative management issues thoroughly, this program reveals the strengths and weaknesses of competitors and how to adapt organizational practices. This program also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
What will this Program do for you?
The managers who are eager to succeed in the media business world; benefit from opportunities existing in the companies they work for or elsewhere, will strengthen their capabilities through this Mini-MBA program in Media Management. Best of all, the managers will become better leaders and better decision makers. In addition, they will become confident business managers/leaders.
What will this Program do for your organisation?
The ultimate beneficiaries of this programs are the Media companies themselves. It will provide them; more confident, result oriented and well business and market-oriented managers. These managers will become more goals oriented. They will help the companies to improve their media-related business results.
Online Registration is now Available! Choose the dates and locations that most suit you from the table below and click Register.
The program fee includes lunches, program material (presentations, cases and articles on USBs), coffee/tea etc. (accommodation and transport not included)
By taking into account the company's specific needs, The Management Centre can organise this or any other programs for a group of attendees/executives at a date and location of their choices. For more information, please contact us.