Executive Mini-MBA in Sales Management

About This Training Program


The Executive Mini-MBA in Sales Management offers a highly advantageous prospect for managers and executives who are eager to enhance their sales management skills. This program is tailored to provide comprehensive sales management know-how within a shorter duration. Participants undergo an intensive and focused curriculum that covers essential topics typically found in a traditional MBA program.

The mini-MBA comprises six core business areas, each designed to equip participants with practical tools and strategies. These areas include Sales Management and Market Communication, Leadership Management for Success, Strategic Management Challenges and Development, Marketing and Sales Management Challenges, HR Management, and International Sales Management.

By delving into these crucial subjects, participants will acquire the expertise needed to excel in sales management and effectively lead their teams to success. The program's condensed nature ensures that valuable skills are acquired efficiently, making it an ideal choice for busy professionals seeking to elevate their sales management capabilities.


Module 1: Sales Management and Market Communication

  • Challenges in Sales and Marketing
  • Understanding the Business Environment
  • Sales and Customer Management
  • Business-to-Business Selling
  • Sales Channels: Selecting the Right Challenges

Module 2: Strategic Management Challenges and Development

  • Understanding Global Industries
  • Building Competitive Advantages in Companies
  • Conducting Industry Analysis for Companies
  • Strategy Execution
  • Competing in Global Markets
  • Strategic Planning and Execution
  • Decision Making and Managing Multi-Business Corporations

Module 3: Leadership Challenges

  • Leadership Challenges in Sales Management
  • Leadership Development for Success
  • Leadership Skills and Growth
  • Leading Successfully for Greater Results
  • Relationship Development with Stakeholders

Module 4: International Management

  • Understanding the International Business Environment
  • Formulating and Implementing Strategies in the Global Environment
  • Building Strategic Alliances
  • Negotiation and Cross-Cultural Communication
  • International Human Resource Management

Module 5: Marketing and Sales Management Challenges

  • Understanding the Relationship Between Sales and Marketing
  • Managing Sales in Different Markets
  • Product and Service Development and Selling
  • Market Management: Developing Sales Strategies
  • Market Management: Implementing Sales Strategies
  • Applying Effective Marketing and Sales Strategies to Win Markets

Module 6: International Human Resource Management

  • Challenges in International Human Resources
  • Meeting the Human Capital Needs
  • Human Resource Management Strategies for International Operations
  • Recruiting Internationally
  • Human Resources and Outsourcing in the Global Context

Module 7: International Sales Management

  • Understanding the International Sales Environment
  • Formulating and Implementing Sales Strategies in the Global Context
  • Building Sales Strategic Alliances
  • Negotiation and Cross-Cultural Communication in Sales
  • International Human Resource Management for Sales Teams

The Executive Mini-MBA in Sales Management covers a comprehensive range of topics, empowering participants with essential skills and knowledge to excel in sales, marketing, and leadership roles in a global business landscape.

Who Should Attend

The Executive Mini-MBA in Sales Management is designed for managers and executives who aim to advance their skills and knowledge in sales management and related business areas. The program is particularly suitable for:

  • Managers and Executives: Individuals currently holding managerial or executive positions in sales, marketing, or related departments who seek to enhance their leadership abilities and sales management techniques.
  • Sales Professionals: Sales representatives, sales managers, and sales team leaders looking to elevate their understanding of sales strategies, customer management, and effective communication in sales environments.
  • Marketing Professionals: Marketing managers and professionals interested in gaining insights into the synergy between sales and marketing functions, and how they can collaborate to drive business success.
  • Business Owners and Entrepreneurs: Individuals who run their own businesses or startups and want to strengthen their sales management skills to optimize revenue and market presence.
  • Aspiring Leaders: Ambitious individuals aspiring to take on leadership roles in sales management or broader business contexts, and who want to build a strong foundation in strategic planning and decision-making.
  • International Business Professionals: Professionals dealing with global markets, strategic alliances, and cross-cultural communication, who want to excel in an international business setting.

Overall, the program caters to professionals from diverse industries who wish to gain a deeper understanding of sales management, strategic planning, leadership, and international business, and who are keen to apply their learnings to drive business growth and success.

Benefits of Attending

Attending the Executive Mini-MBA in Sales Management offers numerous benefits for participants seeking to excel in their careers and drive business success. Some key advantages of attending the program include:

  • Enhanced Sales Management Skills: Participants will acquire comprehensive knowledge of sales management methodologies, allowing them to develop effective strategies, optimize sales processes, and improve customer management.
  • Leadership Development: The program focuses on leadership challenges and skills, empowering attendees to become effective leaders who can inspire and lead their teams to achieve greater results.
  • Strategic Thinking: Participants will gain insights into strategic management challenges, enabling them to think critically and make informed decisions for their organizations' growth and success.
  • Global Business Acumen: Understanding the international business environment, building strategic alliances, and cross-cultural communication will equip attendees to navigate the complexities of global markets and expand their business reach.
  • Competitive Advantage: By learning to build competitive advantages and conducting industry analysis, participants can position their companies for success in highly competitive markets.
  • Sales and Marketing Integration: The program highlights the relationship between sales and marketing, enabling participants to align these functions for cohesive and effective business growth strategies.
  • Networking Opportunities: Participants will have the chance to network with fellow professionals, allowing for valuable connections, collaborations, and idea exchanges.
  • Time-Efficient Learning: As a mini-MBA program, it offers a condensed curriculum, allowing busy professionals to gain essential knowledge and skills within a shorter timeframe.
  • Practical Application: The program emphasizes real-world application, equipping participants with actionable insights they can immediately implement in their roles.
  • Career Advancement: Completing the Executive Mini-MBA can enhance participants' resumes and open doors to new career opportunities, promotions, and increased earning potential.
  • Confidence and Professional Growth: Participants will gain confidence in their sales management abilities, leading to improved performance and professional growth.
  • Industry Recognition: Completion of the Executive Mini-MBA in Sales Management from a reputable institution adds credibility and recognition to participants' profiles.

Overall, attending this program empowers professionals to become more effective sales managers and leaders, equipping them with the knowledge and skills needed to excel in their careers and drive business success in the global marketplace.


Online Registration is now Available! Choose the dates and locations that most suit you from the table below and click Register.

From To Location Fee Register
22-07-2024 26-07-2024 Istanbul 4350 (GBP) Register
21-10-2024 25-10-2024 Istanbul 4350 (GBP) Register

The program fee includes lunches, program material (presentations, cases and articles on USBs), coffee/tea etc. (accommodation and transport not included)

This Training Program in Your Company?

By taking into account the company's specific needs, The Management Centre can organise this or any other programs for a group of attendees/executives at a date and location of their choices. For more information, please contact us.


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