Public Health Management: Developing Strategies for the Health Sector

About This Training Program



Public Health Management: Developing Strategies for the Health Sector is a specialized program designed for both public sector health managers and health managers from other sectors. This program offers a unique opportunity for executives in the health industry to acquire essential skills in international health management, enabling them to make effective decisions and excel in their roles.

The primary goal of this Health Management program is to equip managers with comprehensive knowledge in making informed decisions. Participants undergo an intensive curriculum covering key aspects of Health Management, including Trends in Health Management, Management Challenges in the health sector, Decision Making in the health sector, Marketing Management of Health Sectors, Health People Management, Health Economics, and Leading International Health Management. By the end of the program, managers will have gained proficiency in these areas, empowering them to become successful health sector decision-makers and effective managers.


Health Management Trends

  • Challenges of health sectors executives
  • Developments and trends in health services and sectors
  • Challenges in public Sector
  • Strategic health management
  • Health management strategies in action

Marketing Management of the Health Sectors

  • The module will provide
  • Marketing management tools for health managers
  • To provide best competitive services to business customers as well as consumers
  • Customer relationship
  • Managing the markets
  • Services developments
  • Applications of best marketing strategies

  Health People Management

  • Challenges of Managing People
  • Recruitment Strategies
  • Sustaining Strategies
  • Human resource strategies
  • HR development Strategies

Health Economics

  • Financial Challenges and issues in the Health Sector
  • Managing the Financial Aspects of the Health Sector
  • Financing and Organizing Health Care
  • Health Economics

International Health Management

  • International health Challenges
  • International perspective to healthcare
  • Healthcare systems
  • Perspectives on public health issues in developed and developing countries
  • Public health challenges
  • Healthcare systems
  • International health organisations

Who Should Attend

The program on Health Management Trends and Strategies is designed for a diverse range of professionals working in the healthcare and related sectors. The ideal attendees for this program include:

  • Public Sector Health Managers: Health managers working in government agencies, ministries of health, and public healthcare institutions.
  • Private Sector Health Managers: Professionals managing healthcare organizations, hospitals, clinics, and private healthcare services.
  • Executives in the Health Industry: Senior executives, CEOs, and decision-makers responsible for guiding healthcare organizations.
  • Health Administrators: Administrators involved in managing healthcare facilities and ensuring smooth operations.
  • Healthcare Professionals: Doctors, nurses, pharmacists, and other medical practitioners interested in healthcare management roles.
  • Health Service Providers: Professionals from pharmaceutical companies, medical equipment suppliers, and healthcare service providers.
  • Healthcare Entrepreneurs: Individuals planning to start their own healthcare ventures or interested in expanding existing ones.
  • Government Officials: Policymakers, regulators, and public health officials involved in shaping healthcare policies and regulations.
  • Healthcare Consultants: Consultants providing advisory services to healthcare organizations and seeking to enhance their expertise.
  • International Health Practitioners: Professionals engaged in international healthcare projects and collaborations.
  • Healthcare Researchers and Academics: Scholars and researchers focusing on health management, public health, and related fields.

Overall, the program aims to cater to a broad audience of individuals interested in advancing their knowledge and skills in health management, regardless of their specific role or sector within the healthcare industry.

Benefits of Attending

Attending the program on Health Management Trends and Strategies offers numerous benefits for participants, empowering them with valuable knowledge, skills, and insights to enhance their careers and make a positive impact in the healthcare sector. Some of the key benefits include:

  • Enhanced Management Skills: Participants will gain a deeper understanding of strategic management principles and their application in healthcare settings, equipping them to make informed decisions and navigate complex challenges effectively.
  • Up-to-Date Industry Trends: The program covers the latest developments and trends in health services and sectors, ensuring attendees stay current with advancements in the ever-evolving healthcare landscape.
  • Problem-Solving Abilities: Through practical case studies and exercises, participants will develop their problem-solving and critical thinking skills, enabling them to address real-world issues faced by healthcare organizations.
  • Improved Marketing Strategies: Health managers will acquire marketing management tools and techniques, enabling them to effectively promote healthcare services, reach target audiences, and stay competitive in the market.
  • Customer Relationship Management: Participants will learn how to build strong relationships with patients, customers, and stakeholders, leading to increased patient satisfaction and loyalty.
  • Optimized Human Resource Management: The program provides insights into managing healthcare personnel, including recruitment strategies, HR development, and employee retention strategies.
  • Financial Expertise: Participants will gain a better understanding of health economics, financing healthcare services, and managing the financial aspects of the health sector.
  • International Perspective: Through the module on leading international health care, attendees will be better equipped to tackle global health challenges and engage in cross-border healthcare collaborations.
  • Networking Opportunities: The program offers an excellent platform for networking with fellow healthcare professionals, industry experts, and potential collaborators.
  • Career Advancement: By acquiring specialized skills and knowledge in health management, participants can enhance their career prospects and open up opportunities for higher-level roles in the healthcare industry.
  • Contribution to Public Health: The knowledge gained from the program can be applied to improve the overall health system, leading to better health outcomes for communities and populations.
  • Increased Organizational Efficiency: Implementing the strategies learned in the program can lead to streamlined operations, improved service delivery, and better overall performance for healthcare organizations.

In conclusion, attending the Health Management Trends and Strategies program provides a comprehensive and practical approach to healthcare management, empowering participants to excel in their roles and contribute positively to the advancement of the healthcare sector.


Online Registration is now Available! Choose the dates and locations that most suit you from the table below and click Register.

From To Location Fee Register

The program fee includes lunches, program material (presentations, cases and articles on USBs), coffee/tea etc. (accommodation and transport not included)

This Training Program in Your Company?

By taking into account the company's specific needs, The Management Centre can organise this or any other programs for a group of attendees/executives at a date and location of their choices. For more information, please contact us.


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