Strategies for Business Growth and Development

About This Program

Overview

Corporate Strategy employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.

Contents

 
  • An Introduction to Corporate Strategy
  • Past Approaches to Corporate Strategy
  • Resources and Rents
  • Scale and Scope within an Industry
  • Diversified Expansion
  • Organizational Limits to Firm Scope
  • Managing the Multi-business Corporation
  • Creating Corporate Advantage
  • Corporate Transformation
  • Corporate Governance
  • The Analysis of growth strategies

Who Should Attend

 
  • All those responsible for strategic decision making in industry and commerce.
  • Middle and senior managers of large organizations
  • Owner managers of small and medium-sized enterprises

Benefits of Attending

This Seminar Provides a Number of Benefits to Delegates

  • Insights into other participants’ experiences of customers/customer value and marketing
  • The development of marketing research skills
  • The development of relationship building skills and empathy
  • Understanding of a broader philosophy of marketing
  • Increased confidence in producing strategic plans
  • Enhanced personal development
  • Enhanced career development

Organizations will also benefit;

  • Insights into participants’ customer needs and expectations
  • The development of approaches to cost-effectively target particular customers
  • The development of strategic plans that when implemented provide a competitive edge
  • Development of a customer-focused organisational culture/structure
  • The provision of an integrated marketing strategy that has customer value as a focus

Registration

Online Registration is now Available! Choose the dates and locations that most suit you from the table below and click Register.


From To Location Fee Register
16-04-2018 20-04-2018 London 3950 (GBP) Register
29-04-2018 03-05-2018 Dubai 3950 (GBP) Register

The program fee includes lunches, program material (presentations, cases and articles on USBs), coffee/tea etc. (accommodation and transport not included)

This Program in Your Company?

By taking into account the company's specific needs, The Management Centre can organise this or any other programs for a group of company's executives at a date and location of their choices. For more information, please contact us.



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